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Predrag Petrović
EMEA SEO Expert · Search Everywhere Optimization Strategist
I'm Predrag Petrović, a digital strategist and SEO expert based in Belgrade, Serbia, working across the EMEA region and beyond. For more than twenty years my job has stayed the same in spirit: help people find the right brand at the moment they're searching — and help that brand be the one that gets chosen.
What changed is where that search happens. It started on Google's blue links. Today it also happens inside ChatGPT, Gemini, Perplexity, Google AI Overviews, on YouTube, on maps, and inside social feeds. So I reframed the discipline I've practiced my whole career around one idea: SEO is now Search Everywhere Optimization.
I don't think SEO died — and I don't think it needed a trendy new acronym to stay relevant. LLMO, GEO and AI SEO are all describing the same evolution. Underneath, it's still SEO: strong entities, structured data, and content clear enough that both people and machines trust it and cite it.
Traditional search optimization extended into AI and generative answer engines.
Building one consistent, machine-readable identity that every engine recognizes.
Advanced structured data so content becomes facts machines can parse and cite.
International, multi-language content strategy across EMEA markets.
Video content and multimedia optimized as its own search surface.
Measuring how a brand shows up and gets cited across search and AI answers.
Years working in search and digital strategy.
Regional focus, with multilingual and international reach.
SEO, LLMO, GEO and AI SEO unified as Search Everywhere Optimization.
Surfaces optimized — search, AI, video, maps and social.
Fittingly for someone who preaches being findable everywhere — here's where you can reach me and follow the work.
From Google to the AI answers shaping decisions today — I'll help your brand show up where people search.
Start with a consultation →