Video is a search surface too. This page puts a single video front and centre, wrapped in rich VideoObject structured data so it can be understood by Google, surfaced in video results, and cited by AI search. A Search Everywhere Optimization page by Predrag Petrović.
In the AI Strategy Playbook, Predrag Petrović walks through the thinking behind Search Everywhere Optimization: how a brand becomes the answer across Google and AI search alike — not by chasing every platform separately, but by fixing the foundations every surface reads from.
This page is intentionally video-first. The video is the main content, and everything around it — the structured data, the description, the FAQ — exists to help search engines and AI models understand exactly what the video is about, who made it, and why it should be cited.
Why SEO grew into Search Everywhere Optimization instead of disappearing.
How to be the source that AI engines quote — not just a link that ranks.
Why strong entities and schema markup are the real foundation of AI SEO.
Tracking your share of answers across search and AI surfaces over time.
VideoObject schema helps this page qualify for video rich results and the Videos tab.
Clear structure and description make the video understandable and citable by AI engines.
The video is tied to the same author entity used across the whole site — everywhere.
Let's optimize your video content so it surfaces in Google video results and gets cited by AI search.
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